Communication Modalities Used in the Delivery of Extension Programs to Small Scale Livestock Raisers in San Jose, Occidental Mindoro, Philippines

Abstract

This study was conducted to determine the communication modalities used in extension program offered to livestock raisers in San Jose, Occidental Mindoro, Philippines. This study utilized the descriptive research method. The data were collected through questionnaire. All data was organized, classified, and interpreted using descriptive statistics. Results show that the small scale livestock raisers in San Jose, Occidental Mindoro were mostly male, middle aged, with low level of education and had been raising not more than five heads of livestock. Majority have a long experience of livestock production. Most of them rated the quality of support services provided to them as “good”. One-on-one method is the most common communication modality used by the extension workers, however, the preferred modality is the conduct of seminar/conferences. The problems encountered on the adoption of technologies were the financial constraint, lack of institutional support, and the mismatch of the message and the communication media used by the extension worker.