Beatrice Teno, Chris A. Onyango, Joash Kibett



This study seeks to explore the influence of forms of communication on the performance of field workers in Finlay Flowers Kericho, focusing on the Communication process and quality management in flower production. The study was conducted at Finlay Flowers one of the leading producer of cut flowers in Kenya. A total of 145 respondents were selected from a population of 1,175 interacting groups comprising of middle level managers and field workers. Primary data was collected using structured questionnaires and an interview schedule and collected data was analysed using Statistical package for social sciences (SPSS). Findings revealed that all forms of communications had influence on performance of field staff with demonstrations appearing to be more influential in this regard. This is attributed to the fact that demonstration is a consultative event where the management directly involves the employees and advice on the specifications or product requirements. In conclusion, main driver of performance as revealed by the findings of the study meaningful communication process; senior management communication style, supportive work environment and line management style. Based on the findings, the study recommends that in order to improve performance, demonstration as a form of communication should be encouraged, as workers need detailed information on how to conduct their duties especially when handling the produce, also the use of interactive methods as forms of passing messages will help in improving production efficiency.


Performance of Field Workers, Forms of Communication, Message Packaging, Influence


Armstrong, M. (2009).Armstrong’s handbook of human resource management.(11th edition). London: Kogan Page.

Canadian Centre for Communication. (2003). Effectiveness of participative communication. Journal of Human Development, 40(9), 422-423.

Cole, G. A. (2004). Organizational behavior theory and practice. London : Thomson.

Drucker, P. (2012) The Practice of Management, Pan Management. London: Rout ledge.

Fraenkel , J.R. & Wallen , N .E. (2000).How to Design and Evaluate Research in Education. New York, Ny: McGraw-Hill publishers Co Pp 2-483.

Glavic, P. & Lukman, R. (2007). Review of sustainability terms and their definitions. Journal of cleaner production,15(18), 1875-1885.

Greenberg, J. & Baron, R. A. (2008). Behavior in organizations. (9th ed.). New Jersey: Pearson Prentice Hall

Grix, J. (2010). Demystifying postgraduate research. A&C Black.

Guirdham, M. (2011).Communicating across cultures at work (3rd edition). Basingstoke, Hants: Palgrave MacMillan.

Hornby, S. A. (2010). Oxford Advanced Learner Dictionary of Current English, 8thEdn, Cowie, P. A. (Eds.), Oxford University Press.

Koontz, H. (2010). Essentials of Management 8Ed. Tata McGraw-Hill Education.

Kubwalo, M. (2006). Factors affecting the development of non-traditional export: a case study of the cut flower industry in Malawi (Doctoral dissertation, University of the Western Cape).

Mertler, C.A. & Charles, C.M. (2011).Introduction to educational research, 7thEdn. Boston: Pearson/Allyn& Bacon.

Mugenda, M.O. & Mugenda, A.G. (2003).Research Methods; Quantitative and Qualitative approaches, revised edn. Nairobi Africa Centre for Technology Studies (ACTS), Press.

Mwase, D. E. (2015). Performance of Floriculture Industry in East Africa: What Lessons can Tanzania Learn from Kenya?. Asian Business Review, 5(1), 20-27.

Nisonko, S. (2010). Managerial Psychology: Appraisal of Potentials for Competitive Advantage. Philadelphia: Dorrance Publishing.

Opondo, M. M. (2001).Trade Policy in the Cut flowers Industry in Kenya. Globalisation and Poverty. Globalisation and Poverty Research Programme. Institute of Development Studies.UniversityofSussex.(Online),>Accessed last on 11th July 2009.

Riisgaard, L. (2009). Global value chains, labor organization and private social standards: Lessons from East African cut flower industries. World Development, 37(2), 326-340.

Tofanelli, D. (2012). Communication in Organizations. Bloomington: AuthorHouse

Whitaker,M. & Kolavalli .S.(2004). Floriculture in Kenya.Uwazo - Creative Directions (Online) http://> Accessed last on 6Th August 2015.

Zylberberg, E. (2013). Bloom or bust? A global value chain approach to smallholder flower production in Kenya. Journal of Agribusiness in Developing and Emerging Economies, 3(1), 4-26.

Full Text: PDF XPS


  • There are currently no refbacks.

Copyright (c) 2016 Beatrice Teno, Chris A. Onyango, Joash Kibett

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.