THE ROLE OF AGRICULTURAL EXTENSION SERVICES IN INTEGRATED PEST MANAGEMENT ADOPTION BY IRANIAN PISTACHIO GROWERS
New technologies has major role toward plant productions. Integrated Pest Management is a farm technology which reduces pesticides in agricultural systems. Agricultural extension services should be considered as the main diffusion technology instrument so that success in many new technologies adoptions depended on this services function. Investigating role of agricultural extension and educational services on integrated pest management adoption by Iranian pistachio growers was the main objective of this study. Kerman province which is located in south west of Iran is the main area of pistachio growers. Those farmers who produce pistachio in that province were the research statistical society. Sample group were selected by using two stage cluster sampling method and questionnaire was used for collecting data. Findings revealed agricultural extension services have the main role in IPM adoption by farmers. Also, those pistachio growers who have more benefited of those services had more IPM adoption. Finally, an experiential model has been presented based on the research results which can be applicable for improving the rate of IPM technology adoption by pistachio growers.
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