Societal Behaviour and Agricultural Transformation in Pakistan China and Sri Lanka

Abstract

The study was carried out to examine societal behavioural changes in the development of agriculture: Lessons from the Global Societal (Pakistan, China, and Sri Lanka). Improved food and quality production have been challenging in the supply chain. This paper draws on existing theories of behavioural change to construct a conceptual framework that explores pathways to initiate and sustain changes through the lens of empowerment. This research agenda has potential for providing valuable insights for policymakers, researchers, and stakeholders in agriculture and beyond. Both types of data were used for the work and attained using structured questionnaires through different sampling methods from rural farmers in the study area of Pakistan, China, and Sri Lanka. Recommendations were made for farmers within the study area to seek attitude and behavioural change for decisions in agricultural strategies. We argue that behavioural and social change needs to be clearly adopted in such endeavors to achieve better and longer-term outcomes for the people in the development of agriculture. Logistic managers preferred to use decision support systems to enhance approaches for confirming the demand for food quality and care. Public sector Agricultural Extension, academia (research institutions/universities), and stakeholders should launch massive campaigns to consider concrete ways to engage young farmers in agricultural policy processes and advocate for the active engagement of youth in the agricultural value chains.